5 Creative Ways to Store and Display your Fabulous Shoes.

Before we begin...I need to ask for your forgiveness. I haven't blogged since May. Ahhhh! Shame on me, I know. But before you grab your voodoo doll and punish me for the lack of shoe inspiration I've been sending your way, please be proud of my for massively growing my freelance writing business, tackling some public relations work, and stepping up my Instagram pop-up shop. It's been fun, but the blog has been lacking.

Luckily, I got guest blogger, Kelsey, to help me out this week with a fun story about how to creatively store and display your shoes (and keep you looking stylish, too!). Read on.
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Shoes can pose a serious storage problem, even in spacious closets. The average American owns 19 pairs of shoes, while most shoe lovers are guilty of hoarding many more than that. This can too easily cause clutter and set us back 5 or 10 minutes during our morning routines. If you need shoe organization ideas to get a wrangle on your repertoire, Modernize has several helpful suggestions for organizing your shoes and keeping things looking polished.

Shameless Shoe Display. 
Via Modernize 
Via Modernize 

If you have plenty of shoes and some space to boot, don’t be ashamed to display your entire collection. Shelving your shoes helps keep even your most-worn pairs in good shape. They will also be easy to find when you’re trying to throw an outfit together last minute—though, depending on the size of your selection, you may need a step stool.

Being Transparent.
Via Modernize 

Shoes are one of the hardest accessories to store efficiently. Their unique shapes make them hard to stack and store without a box, but the boxes hide them from view, making a selection difficult. Solve this dilemma with clear plastic boxes that allow you to see which pair is which. Store them at eye level of below for optimum convenience. Place unseasonal or special occasion pairs on the bottom.

Clean and Sleek.
Via Modernize 

Sometimes the best storage solution is the no-nonsense option. If you’re not the type to stick your favorite heels on a shelf just to show off your style, buy storage boxes for out of season shoes and a chest of small drawers for in-season pairs.

Minimalist à la Mode.
Via Modernize 

Via Modernize 

Not everyone wants to bare their whole shoe collection to the world. Choose several of your favorite pairs of snazzy shoes and show them off with selective open shelving. Color coordinate them with the pops of color in your room or closet. Give each one space on the shelf to make a statement. These are a perfect way to decorate a staging area, fill up empty shelf space, or show off your love of fashion.

Shoe Hideout.
Via Modernize 

Clothes are so easy to organize and tuck out of sight—shoes, not so much. If you’re a type A person who doesn’t love a busy room or dazzling shoe display, there are still creative options for storing your best shoes. If your closet space is limited and you’re in need of an alternative, look for shoe cabinets that hide your collection.
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Love these ideas from our friends at Modernize! It's time for me to get to organizing!!
holly in heels


Vacation’s All I Ever Wanted.

As a busy mama and freelance writer and fashion blogger, there is so much on my plate! I mean, if I’m not cutting up strawberries into tiny pieces or picking up Cheerios off of the ground, then I’m burning the midnight (naptime) oil blogging away, working on my latest writing project, or reading up on the latest fashion trends and shoe styles to keep my busy mind well inspired! It’s a good job, and I’m glad I get to do it.

But I’ll also admit, sometimes I just need a little vacay. You know, just a few days to get out of my routine and feel the ocean breeze, eat at some new joints, and get my tan on!

This month, my little fam is going to an island getaway, and since I know you all may have some vacation time in your future, I thought I’d show you my getaway shoe picks from the one and only surf apparel favorite, Reef.

  1. Let’s start with the ladies, shall we? I am mad crushing on these Reef ‘SHADED PALMS’ sandals. Their good, natural color goes with everything from cutoffs to white skinny denim, and the weave detail on these leather lovelies is a real eye-catcher. Reef has so many cute summer sandals for girls, and the price is right, too!
  2. Ok dudes, it’s time to toss out those Tevas and get some serious style into your vacation wardrobe. Guys sandals are HUGE this season, my top pick being the ‘MACHADO HIGH’ in grey and turquoise. These sandals boast premium pressed leather that is smooth against the skin and doesn’t bleed when there’s moisture present, like other sandals. The Machado name is after Rob Machado, a surfer known for his unmatched style and victories across the globe.
  3. For that little darling in your life, she must have some sweet sandals for the vacay, too, of course! Reef has some amazing sandals for little girls – first on my list is the Reef ‘LITTLE AHI FLORAL’ flip. Who can resist a little flower power, right? A soft polyester lining gives super comfort for your little, and the heel strap is perfect for those kiddos on the go. L-O-V-E! 

That island getaway is so close I can taste the pina coladas! Good thing I’ll have some cute sandals to sip in. Wink!

holly in heels


The 4 Laws of Summer Sandals.

I love to look at things according to trend. Every season, I think it’s one of my most favorite things, to check out the top fashion magazines, the top fashion blogs, and peruse street wear, to see what types of items will be next on my wish list. This is one of my favorite things about shoes, too. There are endless amounts of styles, possibilities, flairs – from buckles to studs, kitten heels to spikes, pointed toe to round – the trends come and go, just like the seasons do.

This season, you can count on a few eye-catching trends to hit your shoe must-haves list. I know we all have our flip-flops, combat boots, and our cute flats from every single season past, and those have their place. But if you’re like me, you want to freshen up your shoe closet now that the summer sun, short shorts and party dresses are almost here. So I give you: 4 laws of summer sandals.

First up: Floral Sandals. You’re likely seeing it everywhere, but floral patterns are a MUST this spring and summer. From small print to oversized, roses to tulips, let the cool botanicals adorn your feet.

Law #2: Fun flips are the way to go. Toss aside the cheap, rubber ones that resemble post-pedi spa sandals, and get your toes into some cute leather or rope flip-flops, like these nautical flip-flops from rue21.com…

Next up, always keep in mind that a little sparkle can go a loooong way. I’ve even thought of doing a little DIY on some plain sandals, to make them look like this (at the risk of losing a finger to the glue gun). Better just get these metallic embellished sandals, at the bargain under $20 price. Ha!

The fourth, and final, law of the summer sandal this season is to go boho! Yes, embrace that Birkenstocks-wearing hippie chic girl inside of you. It’s in there! And if you can’t afford the $100 price tag on the Birks, maybe snag some of these cross strap sandals (in every color)!

So before the summer sun gets beating down and you have no shoes to wear to that BBQ, remember this list of summer sandal shopping. It’s law.

holly in heels


Art & Sole...and a little bit of coffee.

You guys. I'm currently doing something I have not done in a loooong, long time. I'm blogging at a coffee shop - sans kiddo! Now, don't get my wrong, I love love love time with my little - she's not only adorable and sweet as can be, but she also loves to try on clothes, put on play makeup, and try on mama's shoes. How perf is that?! But when munchkin is at grandma's house, you better believe I'm bloggin'!

Today I've decided to pull out a book that's been on my work desk for quite some time now. When I am in need of fashion inspiration, a dose of creativity and art and style all at once, I flip through the gorgeous, lush pages of this sweet little coffee table book by Jane Gershon Weitzman. LOVE.
You may recognize Miss Jane's last name because you're a shoe fanatic like I am, and your ears perk up when you hear Stuart Weitzman. This book, called Art & Sole, is a spectacular selection of more than 150 dreamed-up art shoes from the Stuart Weitzman Collection. When Mr. Weitzman opened his very first boutique on the oh-so famous Madison Avenue, its displays of fantasy art shoes rapidly became a destination, drawing locals and visitors from all over the world to its magical fashion-art windows.

If you flip through the pages of Art & Sole, you'll find the best of this carefully curated collection, just in book form. From the comfort of my favorite coffee shop today I am sifting through these imaginative creations - ranging from materials like watercolor paper, playing cards, fresh flowers and even cake frosting (yum!).

So to all of you shoe and art lovers out there...get your shopping hands on this red velvety book - on the SW website, or on trusty Amazon.com.

holly in heels


From heels, to...

A lot of you follow yours truly on not only this fine and dandy blog, but also my Instagram and Facebook fanpage. And if you do, you know that my style has changed a little bit over the last few months.

Yes, it is true, since keeping busy with my freelance writing work, as well as my brand spakin' new Instagram Pop-Up Shop, I have found myself sporting the finest in flats, boots and booties. At first it was hard to let go of my heels - sifting through my heel closet was one of my favorite parts of my morning routine. But now, I must say that I am absolutely obsessed with the expansion of my shoe-loving mind. What was once a "heels only" girl is now a full-fledged boot obsessed fashionista. I can wear my boots and booties all day long, dash to coffee to do some writing, and not feel overdressed...but still have that style.

I have boots with studs, boots with fringe, booties with buckles - you name it! But the go-to boot that I keep coming back to over and over again are these Alessia Black Leather Booties - buckled-up beauties, from Summit White Mountain:

Made from exceptional Italian leather (and boy, can you feel it!), these classicly chic women's boots are made in the US of A, and always on-trend. Click, click, click away on the Summit White Mountain website, and you'll find some of the hottest new styles for spring shoes.

White Mountain women's footwear has been around for decades - known for their eye for detail, using quality tailoring techniques which create a look that never goes out of style. This year, White Mountain introduces its "Summit" brand, with the entire collection made from the finest Italian leather. Summit White Mountain combines subtle detailing and hidden comfort features, into modern silhouettes for the sophisticated shoe lover (like you and me!). 

On my Spring shoes wish list now...

1) Radical White Leather Sandals - at a price under $130, that cutout detail is right up my sunshine alley!

2) Calid II Nude Platform Sandals are the perfect vacation shoe - with skinnies or sundress, these are winners! Plus, you can't go wrong with this kinda hippie chic style, right?

So, what's your go-to shoe when heels just won't do?

holly in heels


Winter style in sunny California.

Ok ok ok, I will be the FIRST to admit what a wimp I am when it comes to winter. My fuzzy wool fedora seriously goes off to the people who live in the Midwest or the East Coast where freezing temperatures are well below what we experience here in sunny California! 

So when the 40's and 50's roll around in the forecast, I sadly push my tees and tanks to the back of the wardrobe until May, and start to stock up on cozy pullovers and wool scarves. It's kinda fun for a change, really! 

The key to mastering winter style in California is to keep it fresh. It's super easy to get stuck in a rut of solids and stripes - but if you keep your winter style new and fresh, it's bound to perk you up like a good latte in January. Geometric patterns are a strong accent to any top, polka dots keep style spunky and young, and mixing colors and stripes is key to keeping it interesting. And don't you forget the power of a colorful, patterned scarf! 


So, freshen up that winter closet with a few fun pieces to toss on with your favorite denim, a good sparkly skirt, or that bib necklace from F21 you've been dying to show off. Embrace that California winter, you wimp! It'll only last a few more months anyway. 

holly in heels



A little dream, a new beginning!

Good morning, shoppers! I hope you all have had a fabu Thanksgiving, and a little time away with family and friends. I don't know about y'all, but I've taken FULL advantage of some excellent Black Friday deals (mostly from the comfort of my cushy couch, hot cocoa in-hand), and even Small Biz Saturday! It's been fun to check some things off of the Christmas list, and see what's out there, too!

Well, lemme get to the good stuff here...as some of you know, for a long time now I've had this blog, gushed about shoes, wailed over shoe sales, found you all bargains and on-trend beauty finds, and even had a man's perspective on women's shoes (one of my faves!). I love writing, and I am HAPPY that I'll continue to do so via this fashion blog and a few print magazines - but I DO have a confession: I have always wanted a boutique.

Oh yes, it's true. To be my own buyer, sell on-trend threads and accessories, shop the seasons and chat with customers, this = my dream come true. And in this amazing season of my life, I decided, what the heck, let's just do it. But, in true Holly in Heels fashion, I have decided to put my own spin on it!

Today, December 1, 2014, marks the day of the Holly in Heels Instagram Shop! This Pop-Up Shop that you'll find by shopping my @hollyinheels Instagram is an easy-peasy, lovely way to find adorable clothes, accessories, and even shoes (someday!) for the everyday girl. I am STOKED to launch it today, and know that you'll love it right along with me!

Here is a cute lil' graphic to tell you how the magic works:

It's honestly that easy - I post the pics, describe the item and fit, and you email me with your order! Oh, and did I mention there is FREE SHIPPING?! Yes, yes. You're welcome!

So here goes a little dream, and a new beginning! What more could I want for Christmas?! Ok, there are a few items...but you know what I mean ;)

Love to you all, and I hope your little dreams are a reality this season, too!

holly in heels


Your boyfriend's boots.

Soooo, I recently ran into the brand Rockport, who I have to admit I had heard of years ago, but hadn't really come across it in a while. There's been a ton of buzz surrounding their #PoweredByHeels #Sweeps as of late, where Instagrammers are posting their favorites from Rockport's Total Motion line, check it out here for a peek!

Browsing and clicking through the Total Motion line, I found that shoe-lovers can pick up insane comfort and flexibility in a shoe as you walk, trot, bend, and move in these beauties. And best of all, like all Rockport kicks, Total Motion shoes are crafted with care with the finest leather and suede out there.

Check out the dozens of superb styles, including women's ballet flats, women's wedge shoes, lace-up wedge shoes, women's dress pumps, and more more more! I, personally, sprang for something a bit unlikely, the Total Motion Boot came in this awesome boyfriend style that I have been looking to pair with some skinnies and an overcoat for the winter months, and I had to snag 'em...

These gorgeous leather lovelies are oh-so soft, with a lightweight, glove-like fit to them. No need to break in these guys, they're ready to wear in wind and rain! Rockport's super-amazing boots here are made with this magical stuff called ADIPRENE® by adidas, helping provide comfort from 7 AM to 7 PM, too! These black leather boots can go to the office or out to dinner, and be both stylish and comfortable no matter where the seasons take you!

Plus, I am a big fan of J.Crew style - simple, chic, and classic - and this boot is sure to get me outta my normal girly girl style, into something more boyfriend style for a change. I'm thinking these will be perfection with an outfit of something like THIS:

Will you wear your boyfriend's boots this season?

holly in heels